Friday, May 9, 2008

All Apricots Are Not Created Equal

Specialty food companies like to claim (often with little regard to the truth) that their products are the “best ever” or that they use the “finest available ingredients”. In the case of apricots, however, the differences in quality are dramatic.

In recent years the US market has been flooded with low priced, inferior quality apricots from Turkey and China. While some apricots are also produced in California, none can match the quality of the Blenheim apricot.

Grown in California’s Santa Clara valley, the Blenheim is tender and moist and generally regarded as the finest apricot on the market. Unfortunately, only 800 acres of orchards have survived the onslaught of land developers.

We buy our apricots directly from B&R Farms in Hollister, California, a family-owned business that has been growing incredibly delicious Blenheim apricots for over 30 years. Even the drive from Santa Cruz to Hollister is like a trip through Tuscany.

Since we use only Blenheim apricots in our products, it is no surprise that our apricot white chocolate muffin mix was awarded the $10,000 grand prize in the food competition held at America’s Best Food Show in Anaheim, CA and our apricot scone mix was honored as a finalist in the prestigious Outstanding Baked Goods competition held by the National Association for the Specialty Food Trade, something no other baking mix has achieved. Even Oprah liked our apricot scones enough to put them on her “O” list, “a few things she thinks are just great”.

No comments: